UPDATE: We are slowly working on restoring the ZenPhoto CMS that hosts the actual archive on our server. Please excuse our dust.

About the Archive

Welcome to the Great Value Archives, your go-to resource for exploring the history, evolution, and impact of Walmart’s iconic “Great Value” brand. Established to celebrate one of the most recognizable private-label brands in retail, our mission is to document its journey—from its humble beginnings to becoming a household name across the globe.

 

Here, you’ll find a treasure trove of information, including vintage packaging, discontinued products, marketing campaigns, and customer stories that highlight how Great Value has shaped shopping habits and defined affordability for millions. Whether you’re a nostalgia seeker, a brand enthusiast, or simply curious, the Great Value Archives is here to provide a unique perspective on one of the most trusted names in everyday essentials.

 

Join us as we preserve the legacy of Great Value—because history isn’t just for the expensive brands.